The fastest growing business news website
Founded in 2007 by former top-ranked Wall Street analyst Henry Blodget, business insider is now the largest business news site on the internet with seven international editions and 40 million unique visitors per month. Its articles cover a range of topics including finance, technology, media, and other industry verticals.
The site is a subsidiary of the German publishing house Axel Springer SE. Its parent company also owns several other business websites, including the Financial Times, New York Times, and Wall Street Journal.
As of 2018, the site has 45 full-time employees. It has a revenue of $442 million.
The biggest challenge for the team at business insider is providing a high-quality this businessinsider.com article experience for its readers, no matter where they happen to be in the world. The site is served by Fastly’s globally distributed network which provides it with a fast and responsive experience for its users.
Most of the content on Business Insider is original, so speed and performance are a must to deliver a superior user experience. As such, it needed a content delivery network (CDN) that could keep up with its iterative editorial process while still offering the most relevant and useful information for its audience.
Best of all, the BI team could rely on Fastly’s real-time analytics to identify performance bottlenecks and make changes as needed. The platform also offered the BI team a comprehensive dashboard of metrics and statistics including percentage of requests per second, hit ratio, errors, and a global traffic profile.
In short, the BI team opted for Fastly because it delivered the most impressive content-delivery features while letting them concentrate on what really matters to their audience.